How To Make Money Off Of Your Web Site – A Four-Part Webinar Series Dedicated to Online Profitability, with Web Marketing Therapist Lorrie Thomas

Feb. 15th, Feb. 22nd, March 1st, March 8th
5-6pm
Members: $107.00
Non-Members: $147.00

Almost everyone has a web site these days. The question is, are you leveraging it in the best way possible? There are multiple ways to monetize your online presence with local or national advertising, dedicated emails, sponsorships, video advertising - and more. Learn simple ways to increase your income right now. SMARTY welcomes Web Marketing Expert and Therapist Lorrie Thomas who will illuminate the many nuances of making your site a profit center – whether you sell product or services – and give you the tools any webrepreneur needs to set up a foundation for success.

Here are a few questions we frequently hear from small businesses:

How do I get advertising? How much traffic do I need to attract ad dollars?
Does it have to be a big advertiser like Microsoft or can small businesses be good candidates to advertise?
Is it A LOT of eyeballs or just the "right" eyeballs that advertisers care about?
How do you even approach an advertiser? Who to contact? 
What do those deals look like - big scale vs. small scale?
What’s the difference between an advertiser and a sponsor? How should they be placed on my site?
What about being part of ad networks like GLAM or others? How do those work?
What if I want to advertise on other sites, through Facebook, Google or Yahoo?
How do you keep your site "clean" but still accept advertising?
What about other ways to integrate advertisers - video ad before my video?
Can I do dedicated emails? How much would I charge?
What if I have an online entertainment asset - like an online radio show or tv show or web series? How do you make money on it while trying to sell it?

Throughout the course of this seminar, all of these questions will be answered. But, FIRST things FIRST.

Part 1: February 15th, 5-6pm
Start with a Healthy Foundation

There are several ways to make money online outside of selling products or services. Some are:

1.     Advertising
2.     Integrated sponsorships (they live off your site too)
3.     Dedicated Emails

And more…!

You wouldn’t build a house without a blueprint would you? The same goes for web site planning. Your web site is your marketing nucleus; it all starts with a healthy foundation to launch from. Learn how to “architect” your web site money-making plan. This session will cover:

•The four steps to successful web sites;
•Top ways websites can help you make money;
•How to Architect (from the ground up) or Optimize (using what you already have) to set the tone for a scalable marketing solution;
•Ways to make your web site a web solution.

Part 2: February 22nd, 5-6pm 
If You Built It, Make them Come!

Having a web site does not mean that you are engaged in money-making marketing. The first step to money-making success is building awareness.  Web marketing is a brilliant awareness tool when done right. Awareness comes from smart strategy, continual optimization, tracking and creativity. This is an ongoing process, it requires commitment and work, but once you get the hang of it, it pays off! This session will cover:

•Ways to generate traffic to your web site;
•Smart marketing ideas that will multi-task to brand, build and boost your business;
•How to generate traffic on a minimal budget;
•Tips to attract the RIGHT traffic and how to pre-quality your visitors to save time and money.

Part 3: March 1st, 5-6pm 
Selling Online Advertising

Online advertising is the life-blood of Google, Facebook and other successful web sites. Your website can become a money-maker if you know how to prime your site for online advertising success. Learn the secrets to online advertising from Lorrie Thomas, online sales and marketing expert (on the founding team of a leading online advertising network) who will teach you:

•The three things an advertiser looks for when buying online advertising;
•How to effectively sell online advertising on your web site;
•Ways to sell online advertising (on your own, through partners or ways to get your team to sell);
•Tools and technologies you will need to be ready to win big in the selling game.

Part 4: March 8th, 5-6pm 
Buying Online Advertising

Sometimes you need to spend money to make money.  Online marketing requires you to build awareness and attract the right customers for your product or service.  Learn how to buy online advertising from Lorrie Thomas, online sales and marketing expert AND former online media buyer:

•The top online advertising opportunities and how they are priced;
•Things to watch out for so you don’t get scammed in the online advertising process;
•Tips to spend money and make money;
•How to measure online advertising success.